Making Energy Efficiency Attractive for Owners of Older Seattle Buildings 

By Felicity Barringer | The New York Times: For commercial building owners, energy-efficiency improvements have had modest appeal.

Switching to less power-hungry light bulbs is relatively easy, and the payoff relatively swift. But replacing furnaces or boilers or reconfiguring the building’s shell involves sinking millions of dollars into an asset that the owner may want to get rid of long before the investment has paid off.

In a new twist, some investors, a technology company, a municipal utility and an environmentally oriented foundation have joined forces to show that major energy-efficiency improvements in commercial buildings may provide alluring new revenue to all involved.

A program at the Bullitt Foundation’s new building in Seattle is aimed at attracting the notice of commercial building owners around the country who may be reluctant to make heavy investments in such technologies. Under this plan, if they, or investors, put in the capital for major efficiency retrofits, new revenue, based on precise measurements of energy savings, will keep coming in for decades.

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