Perhaps energy efficiency needs sex appeal 

By Mark Masteller in the Anchorage Daily News: Thanks to clever marketers, if I said I had a problem with ED, you might immediately have an idea what I’m talking about. But I have a problem with EE. It’s no cause for embarrassment — EE is a great thing. EE can save you money, create jobs, help protect our environment and safeguard our children’s future. Unfortunately, many people just don’t find EE that exciting.

EE is energy efficiency, and if you’re a building or business owner you needed EE yesterday. It’s the cheapest way to boost your profit margin, and in these tough times who doesn’t want that? Oil spewing in the Gulf presents yet another reminder of our unsustainable addiction to fossil fuels, amplifying calls to move toward “clean” energy systems. Energy costs in Alaska can stifle economic development, especially in rural areas. Renewable energy generation — wind, solar, hydro, geothermal — is crucial to Alaska’s clean energy future, and this is what most people think of first when looking for truly sustainable energy solutions.

But the critical first step toward making renewable energy systems a reality is EE. It’s the quickest and cheapest way to reduce fossil energy use. At the recent Business of Clean Energy conference one entire day dealt with EE; the conference organizers at Renewable Energy Alaska Project clearly understand the role EE plays in transitioning to a clean energy future. Read more

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